Real estate also interested
her as a side line mostly acquiring and reselling properties but her main interest
was in stocks and bonds.
Working for a brokerage firm
was met with some prejudice but that was to be expected. The worst part was
being viewed upon as an inferior and talked down to.
As she built her clients,
they expected that any large investment should be handled by one of the men
even though they were her clients. Then the men would consider the client now belonged
to them.
Mattie would do the leg work
and then they would steal her clients. She put up with this for six weeks and
decided she had endured enough.
She went into the office of
the head broker and said either change your policy or I'm leaving and I will
get my clients back after I tell them how you run this business.
The head broker asked “How do
you plan to do all that?” Mattie
answered, “Most of these clients are women, and it will be a small matter to
show you up and to have them deal with me only. It is either quit stealing my
clients or I will take them elsewhere.”
The head broker did not answer her, but instead he went out and called a meeting to make the announcement that from now on Mattie would handle her own accounts and that includes the ones taken from her since she has been here.
As she looked around the
room, the men were staring daggers at her, but with a flip of her hair, she sat
down at her desk and started laying out a plan to increase her business.
Mattie realized the women had control of much of the money that needed to be invested so she joined the women clubs she didn't already belong to and there she began to enlist many new clients.
While some were skeptical at first of her ability, she was building a good track record. In some circles it became a status symbol to be represented by her. She became known for not risking their money without a fair return. Seldom was any money lost and often they got it back with a good return.
Mattie was feeling pretty
good about standing up for herself and each day, she would give Marti a rundown
on what she did and the results.
Marti applauded her on her
success but cautioned her that being hard and fast will not turn out well in
every case.
She told Mattie, “You have
got your education and you are smart but there is one thing more you must do
and that is learning to read people.
The quicker you can
understand what makes people to respond favorable to you (both men and women) the
more success you will have.
True success will only come
about when you understand how to use people to your advantage and at the same
time allow them to have success along with you.
The difference in what was
happening to you before was the men were stripping you not only your clients
but also of your earnings.
One other thing I will
mention is being a woman you must have a woman's perspective on business. If
you try to emulate a man's approach you will lose for he will use his manly
qualities which you don't have. But on
the other hand you have certain qualities men do not possess.
One of the most powerful
attributes of the female is the ability to flirt. Learning how to use this
power in business is an art form. It is subtle and suggestive but knows how
much or little to use so as not to make any promise of anything.
So the key is to in a subtle
way to suggest - - but stop way short of promising anything so while they are
on the way to disappointment they will still have hope.”
To be Continued
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